It is vital that we learn how to be conscious consumers to save our planet. So, I'm going to hit you with some statistics...
The fashion industry accounts for 10% of all global carbon emissions - which is more than all international flights and maritime shipping!
The average British or European person now buys 60% more items of clothing and keeps them for about half as long as they did 15 years ago.
In the UK alone, 2 million tonnes of clothing are thrown away each year and only 16% of that waste is reused.
However, we are seeing a huge awakening in conscious consumers - people adopting sustainable habits and altering their ethos.
We as consumers have the ability to vote with our money. I think we need to realise how much control we have - it's called 'consumer demand'. Someone once said, if everybody in the UK stopped buying one specific brand of toothpaste [for example], within the week it'd be gone.
I want to mention not all of fashion is bad. Fast Fashion is the destructive sector of the industry, where brands sell clothes cheap enough to throw away. Just think about that for a second, because that's insane. We are creating a disposable fashion trend which is killing the planet. Nature is our only home, and we are destroying it.
It is no secret that sustainable products come at a higher cost, this is due to the fact garment workers are paid a living wage, raw materials don't use harmful chemicals, therefore aren't grown at unnatural rates and the quality of the fabric and construction is a lot higher, as they are expected to last throughout trends.
But sustainability helps reduce the cost in the long run, to you and to the environment - it's an investment.
We are the first generation to understand climate change and the last generation to do anything about it - Dilys Williams (Director of the Centre of Sustainability)
Say NO to Fast Fashion and YES to Slow Fashion