In a world where fast fashion has become the norm, it’s crucial to explore sustainable alternatives that minimise the environmental impact of clothing production. In this blog, we’ll delve into how this sustainable practice is helping reduce fashion waste and revolutionising the way we consume fashion.
The Fast Fashion Problem
Fast fashion, characterised by its rapid turnover of trends, low prices, and mass production, has led to a catastrophic amount of waste in the fashion industry. Cheap disposable clothing has created a culture of overconsumption, where garments are often discarded after just a few years. As a result, landfills are overflowing with textiles and the fashion industry is recognised as one of the world’s biggest polluters.
Made-To-Order
Our made-to-order approach offers sustainable solutions to this growing problem. Instead of producing clothing in advance, our model means we are creating garments when they are ordered therefore every piece of clothing is made with intention and purpose.
Minimising Waste
One of the most significant advantages of made-to-order fashion is its ability to minimise waste. Since our garments are not mass-produced, there is no surplus inventory to dispose of. This approach helps reduce the environmental burden associated with fashion waste, such as the energy and water consumption required for production and the disposal of unsold items.
Quality Over Quantity
This model also means our emphasis is on the quality of our garments over the quantity we produce. Since each item is made with care and precision, we focus on high-quality, durable pieces that are designed to last. This approach encourages customers to invest in timeless, long-lasting, garments, rather than disposable fashion.
Check out more information on our sustainability framework here at KOHR: